After graduating from the Chambre Syndicale de la Couture Parisienne in 2006, Maxime Simoens first pursued his apprenticeship within Parisian Haute Couture houses such as Jean-Paul Gaultier, Elie Saab, Christian Dior and Balenciaga.
In 2008, he participates to the Hyères festival, where his collection had a great success. One of his dresses was spotted by Beyoncé, who wore it for the cover of her album «4». Following this triumph and the press support, Maxime Simoens decides to launch his own couture house in 2009.
In 2011, Maxime Simoens joins the Paris fashion calendar. It was the first time in history that a designer became a member of the Federation without ever having first staged a show.
He showed his first collection in January 2011. Architectural silhouettes, structured cuts, embroideries and prints become his recognizable signature. In 2012, the designer was announced as the new creative director of french label Leonard. His first collection is presented in March at the Grand Palais in Paris.
After seven years as the head of the eponym couture house, designing women’s Haute Couture and prêt-à-porter, Maxime Simoens decides to open up a new chapter of his career. In 2016 he has broadened his sphere of creative expression to men’s fashion. He creates M.X PARIS, a men-only premium prêt-à-porter brand. Timeless pieces, sporty and ultra-contemporary,
they are made for the urban modern man. Main credo: creativity that remains wearable and accessible.
In 2017, Maxime Simoëns is taking hold the reins of Azzaro as its new artistic director.The french designer will oversee the house’s couture collections, ready-to-wear lines and men’s and women’s accessories. His first collection will be presented during Haute Couture Fashion Week in Paris in July 2017.
Admired by many stars, Simoens dresses fashion and music celebrities such as Beyoncé, Léa Seydoux, Juliette Binoche, Carla Bruni-Sarkozy, Emma Watson, Rachel McAdams, Kylie Minogue, Blake Lively, Mélanie Laurent, Beth Dito, Dita von Teese, Keren Ann and Clotilde Courau.