As amity is essential in his life, he likes to share special moments with his friends.
Sporty and self-confident, the M.X man praises the ability to go beyond. Hard work and team spirit are part of his DNA.
Attractive and charismatic, the M.X man seduces with his attitude and winning temperament.
Season after season, sportswear inspirations remain to be the core of the collection. Special attention to details and a creative touch are brought to every single design piece.
Unique and bold contemporary textile designs reflect the graphic and architectural universe of the brand.
Classic and perfectly tailored suits become sportier. Special stitching details in an X form on the back, as for M.X, are just one of the few brand’s signature codes.
Maxime Simoens pays particular attention to the choice of and perfect cuts. Embroidered details and luxury metal elements like buttons, fastenings or buckles are a very clear signature of the designer’s pursuit of elegance and finesse.
Made with impeccable cuts and materials, collections offer a complete wardrobe: timeless sophisticated pieces with a designer twist.
The highlight of each piece is the beautiful craftsmanship brought especially to the hardware. The attention paid to the rivets, buttons and fastenings, as well as the details of the stitching in the form of “X”, everything is well thought through to enhance MX Paris branding story.
With a graphic and aesthetic signature, the sporty universe has a great impact on every collection.
Inventive and meticulous about high quality, MX Paris remains accessible and open to a diversified public.
Easily recognizable, pictograms are the designer’s signature trademark. Often found as a part of unique and creative prints or, as a more discrete version, embossed directly upon the clothes.
The M.X stores are designed with an idea of a highly conceptual space that continues the sport DNA story of the brand. Custom-made furniture, designed personally by Maxime Simoens, evokes the feeling of being in a sport changing room. Every single detail has been specifically thought through and brought to perfection to reveal the quintessence of the M.X PARIS universe.
In line with the DNA of the brand, the packaging refers to hyper protein bags used by athletes and sports players. Made of Kraft paper or aluminium, the product is enhanced by a unique, creative and contemporary retail concept.